Passionate about baking and a working mom, Joanna the founder
of Whatsinzbox, wanted to involve her kids Lucas & Capri in her
baking journey to find out that this is so much fun for them and her
but at the same time, it’s a whole mess especially when the
ingredients are not measured. However, this didn’t stop her, she realized how easy baking with
kids could be when everything was prepared ahead of time, she
had to share this mess-free fun activity with other moms and dads.
Understanding moms and dads’ hassle in providing their kids with new
innovative activities that keep them busy and at the same time
excited, pushed her to create Whatsinzbox baking boxes that
include all the needed premeasured ingredients, step-by-step
illustrated recipe card and even the needed utensils, because less
Shopping and searching for the needed materials means more
time baking with the family!
Our goal is to provide kids and parents a chance to get offline and
bond together by making recipes and activities that open the door
to fun, creativity, and confidence that kids can carry for a lifetime in
the kitchen and beyond.
